Going Like Sixty

So the illustration exaggerates a little. KVVU Fox in Las Vegas didn’t substitute a McDonald’s Iced Coffee for one of the morning news anchors. But the station is getting paid by McDonald’s to have a cup of iced coffee on the desk. Product placement has been pretty standard in television and movies for a long time, but most tv news sets have steered clear because of the appearance that the news was for sale. What happens in Vegas, stays in Vegas? This will be interesting to watch. Station management says if a negative story about McDonald’s appears the cups would disappear.

Remember Reese’s Pieces product placement in E.T.? Originally it was M & M’s but they wouldn’t pay up.

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